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  • Why the new era of social media strategists must be more like doctors

    31 July 2010 Why the new era of social media strategists must be more like doctors

    Because social networks are no longer in beta and those throwing theory around about whether or not it is worthwhile (or if it even works) are stuck in 2007, we should pause to review what social media can do for a company. Done properly, social media can get your message out, can serve as a customer service channel, can increase sales and can supplement most of your existing traditional marketing (and in some cases, replace some of it in the budget). Social media can form public opinion about your company whether your company is present or not. Think about when you get together with your friends... if you've just had a horrible burger, you're going to blurt out that they ...

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  • Why one of the most misunderstood concepts in social media is reach

    15 July 2010 Why one of the most misunderstood concepts in social media is reach

    Even "experts" in the social media industry misunderstand the basic concept of reach and we thought we'd take a moment to set the record straight. The other day, I saw one of the "gurus" say, "my network is 3000 people. Those 3000 people have networks too and it doesn't take very long to realize that we can turn things around and spread the message in a very quick way." The same person in the same breath said, "3000 people get my updates and information every day, guaranteed." If you're a company and you're thinking, "wow, I should call that dude because he can get my brand message out there like crazy," you should stop right where you are. Pull up ...

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  • What you can learn from Google’s social media failures

    11 July 2010 What you can learn from Google’s social media failures

    For going on seven years, Google has invested a great deal of time and money into companies that would create a stunning lineup that could theoretically be pieces to a puzzle that upon completion appears to be a healthy social network. And why not? Google has grown into a major company that has dabbled in nearly every facet of business ranging from assisting the government with their satellite imagery to attempting to conglomerate real estate data. But Google has yet to create a competitive social network. Sources point to a current social network project under Google's belt called "GoogleMe" and rumors have been substantiated. With news of their launch, tech reporters across the globe are predicting its demise and ...

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  • Presentation on Social Media for Austin Home Builders

    06 January 2010

    Tomorrow morning, I am having breakfast and speaking with the Home Builders Association of Greater Austin about how sales people in the building industry can use social networking. I have limited time and could talk on this topic for hours but for those who can't write fast enough tomorrow or want to take a sneak peek, below is the powerpoint slides I will be rapid fire clicking through! Please feel free to scroll through this blog site and get some ideas here and subscribe via email or RSS for new ideas as we'll be sharing more this week from inspiration during tomorrow's ...

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  • Obama’s Social Media Strategy Can be Yours [Part 1]

    07 May 2009

    Obama & a Blackberry sittin' in a tree So we've all heard that Obama is addicted to a crackberry and we've also heard a great deal of credit for his win given to his use of the Internet. It's not such an amazing feat, hundreds of companies are winning business by using the same tools. Sow how did he do it? Well, not so fast... First of all, as a business person, you have to understand that Obama isn't responsible for his web efforts, he had a large staff heading it up and you can't always match the efforts of a large team ...

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