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  • Twitter users three times more likely to impact brands online

    22 September 2010 Twitter users three times more likely to impact brands online

    Recently, ExactTarget released a study about the influence of Twitter users on brands that has my brain spinning. We've advocated for effective uses of social networking sites like Twitter that meet our clients' goals and while some predict the death of Twitter or a decline in use, this study shows that consumers active on Twitter are three times more likely to impact a brand's online reputation than the average consumer. "Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget's research and education group. "What happens on Twitter doesn't stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is ...

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  • Obama’s Social Media Strategy Can be Yours [Part 1]

    07 May 2009

    Obama & a Blackberry sittin' in a tree So we've all heard that Obama is addicted to a crackberry and we've also heard a great deal of credit for his win given to his use of the Internet. It's not such an amazing feat, hundreds of companies are winning business by using the same tools. Sow how did he do it? Well, not so fast... First of all, as a business person, you have to understand that Obama isn't responsible for his web efforts, he had a large staff heading it up and you can't always match the efforts of a large team ...

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