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  • Is Social Media Secure?

    26 May 2009

    Privacy Issues A common question (or objection if you will) to using social networking sites like Twitter or Facebook is how private and secure are they? The Answer is... ...no and neither is television, radio or the phone. Social media is the same as any other media in that messages are broadcast to the public with the difference in online social networks being the empowered voice of the individual. The upside to an empowered individual is that each person can make an impact in their niche while the downside is that the traditional broadcaster has a higher bar of entry than an internet ...

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  • Social Media – Are You Lane?

    16 April 2009

    Are you a Lane? Lane is a great associate in a large to medium sized company, she does her job in sales very well. She's focused and dedicated to helping her clients make the most of their budgets while at the same time meeting or exceeding sales expectations. Lane is proud of her company, and Lane loves to talk about what she does and for whom, in fact, she's exceptionally proud of what the company is doing in and around social media. "So Lane, what are you doing in Social Media?" Lane replies, "Well, a lot actually, the company has ...

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  • Awesomely Creative Social Media Marketing

    19 March 2009

    Alpo is Awesome The Alpo brand recently launched a new marketing campaign called "Operation: Quick, get that dog some ALPO!" Take a minute to watch the video below and while you're watching, note how Alpo chooses to set themselves apart, is authentic to their brand, is a little silly and especially note how they are breaking stereotypes of Alpo alternatives that some see as superior: Are YOU Awesome? The answer is yes. By using social media in your marketing, be it blogging, video uploads or audio podcasting, you have a unique opportunity to let ...

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