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  • Austin Internet Marketers Group Wrapup

    08 September 2009

    AIMM Last week, we spoke at the Austin Internet Marketers Meetup at Dave & Buster's and had a blast! The group was very diverse which always makes for a great educational event, especially in the question & answer portion. We noted that we would share our presentation for those interested and in true Murphy's Law fashion, all of the images in the presentation are corrupted, so in lieu of the presentation, we'll break it down into a few parts for those who didn't make it out last week! Part One: Benn's Presentation Part Two: Social Media Primer Benn showed this video in his presentation to drive home the ...

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  • Awesomely Creative Social Media Marketing

    19 March 2009

    Alpo is Awesome The Alpo brand recently launched a new marketing campaign called "Operation: Quick, get that dog some ALPO!" Take a minute to watch the video below and while you're watching, note how Alpo chooses to set themselves apart, is authentic to their brand, is a little silly and especially note how they are breaking stereotypes of Alpo alternatives that some see as superior: Are YOU Awesome? The answer is yes. By using social media in your marketing, be it blogging, video uploads or audio podcasting, you have a unique opportunity to let ...

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