Using the Recession as Marketing Fodder
02 February 2009RecessISon! I recently learned from Brains on Fire that the ultra fancy Morgan Hotel Group has sponsored the blog that plays on the current recession, called recessISon. Above is a letter from Morgan Hotel Group that takes advantage of down times instead of letting it get them down. Taking advantage of bad news: How exactly does your business take advantage of bad news? Do you go as far as the Morgan Hotel Group and sponsor an entire site that says "f**k the recession" or do you find your own creative way? The main ingredient in an ...
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