Are you a Lane?

Lane is a great associate in a large to medium sized company, she does her job in sales very well. She’s focused and dedicated to helping her clients make the most of their budgets while at the same time meeting or exceeding sales expectations.

Lane is proud of her company, and Lane loves to talk about what she does and for whom, in fact, she’s exceptionally proud of what the company is doing in and around social media.

“So Lane, what are you doing in Social Media?” Lane replies, “Well, a lot actually, the company has personalities…”

“No Lane, what are YOU doing in social media?” “What?” She responds. “Lane, what are you doing in social media to reach new markets?”

Making the larger point

Lane is a real person with a real career in sales, and I wanted to share this with you (and her) to make a larger point. The company you work for can have a social media campaign and that’s a great thing, however, social media is the era of personal branding.

I want to work with Lane, not a large corporation. I know Lane and how much Lane loves her children, and that she manages both a career in sales and a career as a mother- this is the person I want to work with, this is the person I endorse, not just professionally (which is secondary in social media) but personally which is key in social media.

Lane is respected, Lane cares about me and my business, Lane cares about my goals- Lane has my respect, and I want to do the same for Lane; I want to earn Lane’s respect so the question now becomes how can we work together?

Are you a cog or are you Lane?

So I ask the question once again- are you just another cog in the wheel of your company? Or are you LANE, a real person, with real passions, that has earned my professional and personal respect, that I’ll always come to when I need the services only Lane can offer- the person who is accountable, the person who cares, the person who always takes my calls?

No matter the name or size of the company she works for, I want to work with Lane. Social media is just that simple.