Using the Recession as Marketing Fodder
02 February 2009RecessISon! I recently learned from Brains on Fire that the ultra fancy Morgan Hotel Group has sponsored the blog that plays on the current recession, called recessISon. Above is a letter from Morgan Hotel Group that takes advantage of down times instead of letting it get them down. Taking advantage of bad news: How exactly does your business take advantage of bad news? Do you go as far as the Morgan Hotel Group and sponsor an entire site that says "f**k the recession" or do you find your own creative way? The main ingredient in an ...
Austin Social Media Politicians
28 January 2009The Live Social Media Capital of the World is finally being recognized by our current and future elected officials and many have jumped in to Austin social media to spread their message. It is crucial that politicians to be human, be available and be involved, and this online culture is exactly perfect for breaking down the stigma of smarminess that politicians are cursed with and we've listed below ten politicians in Austin that are involved in social media (although it was really tough to even find these ten): John Culberson (@johnculberson) Chris Riley (
Social Media and Originality
28 January 2009No original thought is possible? Social media is the land of collaboration and never before has the saying "there is no such thing as an original thought" been more true. The Hidden Persuader shared the above image and it couldn't be more timely for us because we are exiting the early adoption phase of social media and entering a new era where everyone is an "expert" even though they just got their first email address last month. New Media case study: In the new media space, those of us that create content are often imitated and while it can rub you the ...
Did You Know?
27 January 2009Did you know that you can get a big ol' cup full of New Media Lab every day? Check out the top right of this page where it says "Grab a cup of RSS" and subscribe to this site by email or learn what a RSS reader is, how it helps you organize your reading and subscribe so you can keep up with trends, social events and lab schedules. So get in on the RSS feed- it's fast, easy, and possibly tasty!
Austin Social Media in Non-Profits
27 January 2009The Live Social Media Capital of the World is more than just a bunch of awesome people that use social media, Austin is a city of people that dialogue online and work hard to advocate for each other. Non profits are increasingly utilizing the new media space to get their message out and reach as many people as possible and Austin is a great template for other non profits. We have many great leaders in the field and below are just ten of them. Feel free to add more non-profit people in Austin ...
Did You Know?
27 January 2009Because New Media Labs is part of the Austin Social Media Scene, we totally have a Facebook group for New Media Labs. This will be a place for deeper discussion about case studies and practical applications presented on this site and will be a place for socialization- so upload your Austin Social Media pictures, talk about the awesomeness of new media and get to know us and one another!
Austin Social Media in Real Estate
27 January 2009There are a great deal of licensed real estate professionals in the city of Austin that have embraced and are using social media in their businesses. We've compiled a list of ten Austin Realtors that you should check out as you study ways to get started in or improve upon your own new media efforts. Because this is just a snapshot of a few agents, feel free to add more real estate social medians in Austin in the comments. Tammy Young (@austincentric) Steve & Sylvia Crossland (@scrossland) Jason Crouch (@jasoncrouch) Gus Rojo (@mr_monopoly)
Media Temple, more than just a cool logo, it has a social voice, but does its voice matter? (Case Study)
26 January 2009Downtime Plagues MT Users All afternoon today there have been numerous complaints across Twitter about Media Temple downtime- and yes, Media Temple (mt) more than just a sexy logo has a social voice, they even have a blog- the crazy thing is they even have a status update blog, and it's fed to popular social media site Twitter to update users there. Let's Take a Look at Strategy I'm not here to be harsh with mt, I like the guys at mt, but what I am here to do is point out why patrons of mt are still ticked even though mt has two blogs, and two ...
Sometimes it’s not the nomination itself, this is one of those times
26 January 2009Austin Social Media Award So we were thrilled to be nominated for the Texas Social Media Awards, and thought seriously that it couldn't get any better, when it absolutely did. I clicked over this past week to get the link for our press'd page only to be overwhelmed with what a few folks had taken the time to say about us- we're honered to be nominated for the Texas Social Media Award, but even more, we're honored to have friends like we have here in Texas.
Did You Know?
26 January 2009Because New Media Labs is part of the Austin Social Media Scene, we're really into photo community, Flickr where people can upload, host and comment on digital photos. You can see tons of pictures of the Austin Social Media Scene on our flickr page where all of the pictures at the bottom of this page are hosted. Be sure to comment on pictures of the people you know (or would like to know).
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