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Twitter Hires a Business Developer

03 February 2009 | social-media | 0 Comment

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A good problem to have?

Microblogging site Twitter has a long history of being criticized for an unstable platform, is often misunderstood as a noisy chat room and has been looked at with an mistrusting eye by a public that believes it will eventually monetize through advertising or for use.

That said, Twitter’s 752% growth in 2008 alone is cause for the company to reexamine itself. This explosion in use is a blessing yet puts a bigger microscope on the company, so is it a good problem to have?

Yep.

Yes, this massive growth is such a great problem that Twitter has grown from a “two guys with computers not building a business but designing something fun” operation to a full scale company with so many partner inquiries that they’ve recruited top talent Kevin Thau as the Director of Mobile Business Development. After a few short years in existence and heavy criticism for any move that isn’t perfect, it hasn’t hurt business at Twitter.

How does this apply to me?

So let’s say you’re not quite to the stage Twitter is, but you have a cool product or service that you know has potential. The lesson learned from Twitter is that despite imperfections, they grew organically. They filled a specific niche that others had failed to because others had used the wrong approach, others came on too strongly as starched shirt professionals whereas the Twitter founders were more like Bill Gates in his dorm room days. The lesson is that with hard work, perseverance and adherence to the culture of the space you’re “selling” to, organic growth can be among the most rewarding growth models in business today.

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