Putting Twitter in a Headlock
09 March 2009 | social-media | 14 Comments
Big boy pants FAIL
If I had giant muscles and was on a high protein diet and weighed at least three digits, I would so be tempted to put microblogging site Twitter in a headlock for their latest move. Twitter got a buncha money and bought some big boy pants by hiring a full time business development manager (an incredible hire, by the way) but that’s not the move I’m headlocking them for. Get this, when new users sign up for Twitter, they can see a list of “suggested users” ranging from MC Hammer to Al Gore and a few internet celebs and news services in between.
So uh, what’s the problem?
I get that Twitter is trying to prove validity by showing that no longer is it us geeks on laptops in Starbucks on Twitter, real live mainstream people and celebrities are actively engaged in the social network as well. What’s the problem you ask? Not only is a suggested users list that is full of celebrities encouraging of overpopulating already overpopulated users’ follower lists, it comes dangerously close to an implied Twitter endorsement of those users.
Way to poop on early adopters
Twitter CEO Biz Stone is on the list of suggested users which is what people are pointing to as the reason for his recent balloon in number of followers. If Twitter is my baby, you’re damn right if a suggested users list exists, I want people to be able to connect with me on my service about my product, but to keep the list almost exclusively celebrities flies in the face of the Twitter culture of authenticity that early adopters so tediously and collaboratively established based on genuine connections between individuals based on trust and value where social currency wasn’t measured by bank account volume or celeb status.
There is a better way
Am I crazy here? I’ll answer for you- no, this objection is NOT crazy. Instead of ranting, let me offer a suggestion to Twitter- have a list of suggested users that alters daily, or weekly that highlights users that are most frequently retweeted, new users or maybe even users that have the fastest growing accounts (or better yet, the most follower requests in that week). There is a better way to show new users around, this way just smacks of self back patting because a few celebrities (and their assistants) are using the service.
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14 Comments for this entry
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I don’t like the list either, but felt it should be said that MC Hammer is as much of a geek as anyone else. I found his blog over four years ago. Unlike many celebs, it’s actually him making tweets. If twitter is going to feature people, he’s one that should be featured.
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Lewis Green
March 9th, 2009 on 8:00 amLani,
I have a different suggestion. Why not create categories of users that don’t change daily–an administrative nightmare–but one that changes monthly or more. Categories can include celebrities, C-level executives, marketers, students, moms, dads and so on? Perhaps, each month you add to the lists a few of the fastest-growing Tweeters and some of our newest Tweeters.
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Lani Rosales
March 9th, 2009 on 8:14 amTodd, while it is true that MC Hammer is among the few celebrities who aren’t paying $10 an hour for a lackey to post “their thoughts,” this article isn’t about him specifically. My point is that endorsing and promoting celebrities OVER the users that BUILT UP the Twitter system craps on the early adopters. I maintain my assertion that there is a better way to highlight users, be they a few legit celebrities peppered in with rapidly rising users, new users or any other category.
Lewis, we’re on the same page and your suggestions are awesome. You’re right, it could be an administrative nightmare, but it could also be automated. Why not create an entry-level position within Twitter that is “User Promotions” and focus on growing the community of users? I love your additional suggestions, especially about categorizing users, how easy would that be instead of touting celebs over traditional users that continue to grow the space?
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Alice Summar Womack
March 9th, 2009 on 8:14 amThe suggested users list should actually have daily updates. Al Gore hasn’t looked like that picture for 15 years.
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Lani Rosales
March 9th, 2009 on 8:27 amAlice, omg no joke!
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Loki- SocialGumbo
March 9th, 2009 on 8:44 amI think that the idea of a static list is outdated. Now if they had put a small quiz about your interests and dynamically generated a list that would be one thing. This approach is a step backwards for Stone and Co.
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Jessica
March 9th, 2009 on 8:44 amSlightly different subject but still on the same thread…I think it’s odd that as of three days ago I began to follow Demi Moore on Twitter. Coincidentally (I don’t think so), she is showing up on my FB as a sponsor “Demi Moore is now on FB. Become a fan to follow her….”? I do have the #fb application installed, but I follow other celebrities and their names are not showing up in my FB ad column.
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Lani Rosales
March 9th, 2009 on 8:50 amLoki, you’re speaking my language!
Jessica, it sounds like a coincidence, but who knows? It could be a targeted campaign or you happened to follow on the same week of her social media blitz?
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Paul Schmitz
March 9th, 2009 on 10:35 amWhen I first saw that list, I thought to myself, “Why?” They might as well put up another useful list like those who have never been retweeted. BUT, a list with the most Retweets sounds fantastic! They have something that people want to hear if they’re getting retweeted. Basic economics. Demand and supply. @paschmitz
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Lani Rosales
March 9th, 2009 on 11:12 amPaul, you’re on the same wavelength… really anything besides arbitrary butt kissing endorsement to those who thrive on it, expect it and sometimes don’t deserve it would suffice… this current list does the community no good.
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JuniorDimas
March 9th, 2009 on 12:55 pmI think this is a natural commercial rooting of the Twitter scene. Although it started slowly, coverage of Twitter has recently exploded (read ‘exploited’) since Twitter is a leading edge of communication. It’s a real time opt-in status of a cloud of people: no more having to send mass text messages to find out “What’s going on for happy hour today?” (as an example, of course;) )
And with the knighting of the Next Big Thing come the growing pains for those of us who are on it, the latency problems (oh boy), downtime, and what we feel is the equivalent of ‘selling out’ to MC Hammer and John McCain.
However, I’ve actually just traveled via this page just once (when you first sign up and import your GMail address book) and think that it’s not the normal flow of people’s Twitter experience. People will find their niche and unsubscribe from these Twitter-sponsored faces as they deem necessary.
Twitter: where keeping it real is expected.
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bekahchristie
March 9th, 2009 on 5:04 pmLani – I completely agree with you! Our society is already obsessively focused on celebs and other unedifying subjects…UGH
Why not have suggested users that are actually doing something to better our social community? Love the automated idea, even an intern could keep something like that going!
Bekah
- keep on tweetin’ on -
Lani Rosales
March 10th, 2009 on 8:03 amJuniorDimas, you really should start a blog. Seriously, enough lazy, this is good stuff!
BekahChristie, I’ve been thinking about it some more and feel that it wouldn’t even take an intern- if users selected a category for themselves according to profession or interest, a single coder can create a script that shows users in said category according to any number of variables- newest, most retweeted, rising stars, etc. Thoughts?
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bekahchristie
March 10th, 2009 on 4:54 pmYea I think some backend would do the trick. I’m assuming that’s how other sites are set up…like whoshouldifollow.com and mrtweet.com right?
Bekah
- keep on tweetin’ on


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Todd Carpenter
March 9th, 2009 on 7:55 am