Blog - Austin Social Media

Awesomely Creative Social Media Marketing

by: Lani Rosales on 19 March 2009 - 7 Comments

Alpo is Awesome The Alpo brand recently launched a new marketing campaign called "Operation: Quick, get that dog some ALPO!" Take a minute to watch the video below and while you're watching, note how Alpo chooses to set themselves apart, is authentic to their brand, is a little silly and especially note how they are breaking stereotypes of Alpo alternatives that some see as superior: Are YOU Awesome? The answer is yes. By using social media in your marketing, be it blogging, video uploads or audio podcasting, you have a unique opportunity to let ...

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Social Media Blog Carnival II

by: Lani Rosales on 17 March 2009 - 0 Comment

SXSWi Anyone that's in Austin knows that South by Southwest has invaded our town, our minds and our time so I owe everyone an apology for posting the carnival results. I owe you a hug or a piece of candy or something. And the winner is... Now that the geeks are in single file line at the airport and only the fittest survived, you just have to visit Chris Bailey's site Gravit8 to see who won- check out the best of the best writing, vlogging or podcasting about social media (and don't forget to congratulate the winners!). Next week's judge is ...

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New Media Lab Acquires Every Dot Connects

by: Lani Rosales on 12 March 2009 - 17 Comments

Huge, huge news! We just finalized our first acquisition, communications consultancy Every Dot Connects. What this means is that one of our nation's top social media voices, Connie Reece will be joining us as a consultant and trainer and brings with her an amazing portfolio of expertise. Read the full press release here. Connie is the co-founder of

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Promoting Yourself in the Social Age – Engage

by: Benn Rosales on 12 March 2009 - 2 Comments

It's not rocket science... ... but it might be about rocket science if that's your passion. What's becoming evident to me is that the noob (I'm so new I don't even know what a newbie is) to social media has a huge learning curve. If you weren't blogging or engaged in social media a year ago, or heck, even two months ago, there's just so much material to cover. I remember years back beginning our entry into blogging and early social media adoption, the curve was actually happening in real time- a way to do things was developing as we were engaging. Back then, most of the blog posts or ...

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Freelance Austin, Thanks! We had a GREAT time!

by: Benn Rosales on 11 March 2009 - 5 Comments

Social Media Business Edge In case you hadn't heard, we spent an afternoon with Freelance Austin discussing "Social Media Business Edge" and I have to say, I was very impressed with many of the questions and reactions we received during the presentation- what an interactive group! I wanted to take just a minute to share with you some notes from the event that you may have missed. I spoke about searching Google, and how to search Google for latest blog posts- here's a link to show you what I mean. Some of you asked for LinkedIn applications- hop ...

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