Loading Twitter

Twitter

Austin Cupcake Smackdown 1.0

03 August 2009 | austin social media, social-media | 2 Comments

Cupcake Smackdown 1.0

Once upon a time, there was a cupcake fanatic (and amazing cupcake baker, by the way) named Jennie Chen who saw the need for storefronts and untrained cupcake bakers and fellow cupcake fans to come together and to bring cupcakey goodness to the people of Austin. That’s exactly what happened this last weekend as hundreds more people than it was dreamed would show up filled the entire One2One bar; the crowds poured out onto the street.

Children, dogs, chefs, moms, dads, cousins and cupcakes merged in the heat as Cupcake Smackdown 1.0 judges reviewd hundreds of cupcakes for flavor, aesthetics and originality. The event was a blast and we look forward to the next one (Jennie, this IS going to be annual, right?).

How is this on topic?

The reason we believe the Cupcake Smackdown is applicable here on a site about social media is that several hundred people showed up to the event that was not marketed in any print publication, rather was by word of mouth, namely through social networking sites. We saw many people there that we had invited via our favorite social network, Twitter. People that were at home couldn’t believe that such a massive turnout was had without any print marketing and we are proud to say that social media was one component that made this event such an explosive success (with the main component being Jennie’s giant brain).

More pics on Austin360.com.

Get our Twitter updates via SMS by texting follow NewMediaLab to 40404 in the U.S.
Get blog updates by subscribing to our RSS feed or get our RSS by email.

1 Comment for this entry

  • weston
    August 5th, 2009 on 9:31 pm

    We had a blast at the Smackdown!
    Whoever invented the bacon cupcake is an evil genius.
    Checkout our video with @girlblake and her un-smackable Sunny Side Up-Cakes: http://www.youtube.com/watch?v=Iz3s9rLitZo

1 Trackback or Pingback for this entry

  • Charlottesville Pie Fest – Crozet Mudhouse | Real Central VA, September 22nd, 2009 on 11:27 am

    [...] (and I’d love to see more examples from around the country) – One example – the Austin Cupcake Smackdown. There’s nothing wrong with examples of people doing good for no reason other than just that [...]

Leave a Reply