Blog - Austin Social Media

Twitter users three times more likely to impact brands online

by: Lani Rosales on 22 September 2010 - 1 Comment

Recently, ExactTarget released a study about the influence of Twitter users on brands that has my brain spinning. We've advocated for effective uses of social networking sites like Twitter that meet our clients' goals and while some predict the death of Twitter or a decline in use, this study shows that consumers active on Twitter are three times more likely to impact a brand's online reputation than the average consumer. "Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget's research and education group. "What happens on Twitter doesn't stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is ...

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September #BATHH was a blast, here’s who attended:

by: Hillary Till on 17 September 2010 - 0 Comment

What is #BATHH? #BATHH stands for “Big Ass Twitter Happy Hour” because not only has it grown into a large monthly event, but we primarily use Twitter as the promotional tool. Not everyone that attends is on Twitter but we let them in anyway because we're super nice people. We all get off of the computers for a night and grab a beer together downtown. There’s no guest speaker, there’s no raffle, there’s no cover and there’s no sales pitch- it’s an organically grown social event where people let their hair down. There are business cards swapped, but the point is to connect on a more intimate friendly level with locals (isn’t that how business flows best anyhow? You know it ...

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Could Twitter’s “Fast Follow” service denigrate Twitter culture?

by: Lani Rosales on 31 August 2010 - 0 Comment

Once upon a time, Twitter was a small community of geeks (I can say that, I was there), and as more people came online, it changed a bit as people over 18 grasped at straws to figure out how to use the social network for business and as news outlets and celebrities discovered the magic of Twitter, the masses followed. Twitter as a service has had its ups and downs and has added a tweak here and there over the years but hasn't made quite the leaps and strides or redesigns as many anticipated given its massive funding. The culture has shifted from a seedy hole in the wall bar to a hustling and bustling metropolitan street while the service has ...

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August #BATHH wrapup – follow new friends, check out pictures

by: Lani Rosales on 30 August 2010 - 0 Comment

What is #BATHH? #BATHH stands for "Big Ass Twitter Happy Hour" because not only has it grown into a large monthly event, we primarily use Twitter as the promotional tool (meaning not all attendees are on Twitter and that's cool). We all get off of the computers for a night and grab a beer together downtown. There's no guest speaker, there's no raffle, there's no cover and there's no sales pitch, it's an organically grown social event where people let their hair down. There are business cards swapped, but the point is to connect on a more intimate friendly level with locals (isn't that how business flows best anyhow? You know it is). Follow all August attendees with one click: If you met ...

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#BATHH pictures throughout the ages

by: Lani Rosales on 12 August 2010 - 2 Comments

August 2010 at Union Park (Candid shots by @MitchAhrens and Photo Booth by @AnnieRayDotNet) July 2010 at Union Park (by @MitchAhrens) June 2010 at Union Park (by @AnnieRayDotNet) May 2010 at Union Park (by @AnnieRayDotNet) April 2010 at Kung Fu Saloon (by @AshleyAndreano) March 2010 at Frank for SXSWi- Korey Howell's booth and Annie Ray's booth (by @AnnieRayDotNet and @@KoreyHowell) There are lots of pictures of past events, but this is about when we got a little more organized about it and started doing photo booths. If you have pictures of your favorite #BATHH ...

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