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  • Twitter users three times more likely to impact brands online

    22 September 2010 Twitter users three times more likely to impact brands online

    Recently, ExactTarget released a study about the influence of Twitter users on brands that has my brain spinning. We've advocated for effective uses of social networking sites like Twitter that meet our clients' goals and while some predict the death of Twitter or a decline in use, this study shows that consumers active on Twitter are three times more likely to impact a brand's online reputation than the average consumer. "Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget's research and education group. "What happens on Twitter doesn't stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is ...

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  • Could Twitter’s “Fast Follow” service denigrate Twitter culture?

    31 August 2010 Could Twitter’s “Fast Follow” service denigrate Twitter culture?

    Once upon a time, Twitter was a small community of geeks (I can say that, I was there), and as more people came online, it changed a bit as people over 18 grasped at straws to figure out how to use the social network for business and as news outlets and celebrities discovered the magic of Twitter, the masses followed. Twitter as a service has had its ups and downs and has added a tweak here and there over the years but hasn't made quite the leaps and strides or redesigns as many anticipated given its massive funding. The culture has shifted from a seedy hole in the wall bar to a hustling and bustling metropolitan street while the service has ...

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  • August #BATHH wrapup – follow new friends, check out pictures

    30 August 2010 August #BATHH wrapup – follow new friends, check out pictures

    What is #BATHH? #BATHH stands for "Big Ass Twitter Happy Hour" because not only has it grown into a large monthly event, we primarily use Twitter as the promotional tool (meaning not all attendees are on Twitter and that's cool). We all get off of the computers for a night and grab a beer together downtown. There's no guest speaker, there's no raffle, there's no cover and there's no sales pitch, it's an organically grown social event where people let their hair down. There are business cards swapped, but the point is to connect on a more intimate friendly level with locals (isn't that how business flows best anyhow? You know it is). Follow all August attendees with one click: If you met ...

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  • #BATHH pictures throughout the ages

    12 August 2010 #BATHH pictures throughout the ages

    August 2010 at Union Park (Candid shots by @MitchAhrens and Photo Booth by @AnnieRayDotNet) July 2010 at Union Park (by @MitchAhrens) June 2010 at Union Park (by @AnnieRayDotNet) May 2010 at Union Park (by @AnnieRayDotNet) April 2010 at Kung Fu Saloon (by @AshleyAndreano) March 2010 at Frank for SXSWi- Korey Howell's booth and Annie Ray's booth (by @AnnieRayDotNet and @@KoreyHowell) There are lots of pictures of past events, but this is about when we got a little more organized about it and started doing photo booths. If you have pictures of your favorite #BATHH ...

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  • SXSW Panel voting is now open – we need your vote

    11 August 2010 SXSW Panel voting is now open – we need your vote

    We hate groveling for votes, we really do. Many conferences now days base their panels upon the popularity of a topic (or for that matter a speaker) and in all cases prior, we have skipped asking our clients and friends for a vote, but this time is different- we swear! South by Southwest Interactive is one of the largest, most industry significant conferences in the world and the panelists like us have to jump through an extensive series of hoops and compete with thousands of other potential panelists before we get up on that stage. Panel topic: is the glass ceiling for women in tech startups real? With a rise in the number of women registering for the SXSWi conference, there is piqued ...

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  • Can being positive in social networks diminish your reputation?

    02 August 2010 Can being positive in social networks diminish your reputation?

    Social networking is now a common way for companies to connect with their consumers. They communicate about news, products, opinions and more in hopes of meeting their goals (sales, customer service, branding, etc.) in these online networks. There is an emerging theory coming from people who have recently signed up for a Facebook account and are now "social media experts." The theory is that you should always be positive in your communications online. You should share inspirational quotes, you should tell good news, and you should only focus on telling people good things and not the bad. People subscribing to and espousing this idea say that people don't want to be around negativity, so you should only exude positivity. On the surface, ...

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  • Why the new era of social media strategists must be more like doctors

    31 July 2010 Why the new era of social media strategists must be more like doctors

    Because social networks are no longer in beta and those throwing theory around about whether or not it is worthwhile (or if it even works) are stuck in 2007, we should pause to review what social media can do for a company. Done properly, social media can get your message out, can serve as a customer service channel, can increase sales and can supplement most of your existing traditional marketing (and in some cases, replace some of it in the budget). Social media can form public opinion about your company whether your company is present or not. Think about when you get together with your friends... if you've just had a horrible burger, you're going to blurt out that they ...

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  • July #BATHH wrapup – follow new friends & see pictures

    27 July 2010 July #BATHH wrapup – follow new friends & see pictures

    What is #BATHH? #BATHH is an acronym for "Big Ass Twitter Happy Hour" (yes, cuss word included, we're in the South, yous guys!) held monthly in Austin and free for all to attend. There are no sponsors and no one trying to sell you anything, just a room full of people that want to get offline and put faces to names of people they've met online. Follow all attendees with one click: If you attended this month or simply want to connect with other people in Austin on Twitter, simply CLICK HERE to follow everyone that went to the July #BATHH! We do this because some people are bad with names or maybe the mojitos were extra good last week. Sidenote: ...

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  • Prepare for July #BATHH by following attendees with one click

    15 July 2010 Prepare for July #BATHH by following attendees with one click

    You now officially have one week to prepare for #BATHH, one of the biggest and most awesomely fun social events held every month (founded by us here at ol' @newmedialab) that doesn't feature sponsors or have boring speakers, it's just a simple happy hour and you're all invited! To get ready, and so you know someone in advance of the party, or simply to get ready so you know more people in advance of the party, CLICK HERE to follow everyone on Twitter that has already RSVPd yes to #BATHH. If you haven't RSVPd yet, it's free and you should. Right now! It's easy, just click here. We'd like your feedback- does following people in advance of the happy ...

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  • Why one of the most misunderstood concepts in social media is reach

    15 July 2010 Why one of the most misunderstood concepts in social media is reach

    Even "experts" in the social media industry misunderstand the basic concept of reach and we thought we'd take a moment to set the record straight. The other day, I saw one of the "gurus" say, "my network is 3000 people. Those 3000 people have networks too and it doesn't take very long to realize that we can turn things around and spread the message in a very quick way." The same person in the same breath said, "3000 people get my updates and information every day, guaranteed." If you're a company and you're thinking, "wow, I should call that dude because he can get my brand message out there like crazy," you should stop right where you are. Pull up ...

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