Social Medians- How Many Hats Will You Force Your Social Median to Wear?
20 February 2009You're already a believer So you're going to take on the Mediaverse are you? You, the CEO have seen the light and truly believe that you must at least dip the company toes into the water on some level- but at what level? Sally or Jim, the front end receptionist? How about the maintenance guy? He has a mobile phone, he could handle it all by iTouch, right? Of course not, but what about Sarah or Mark in the marketing or public relations department, surely they could take on this Twitter thing- they have nothing better to do between this and that, "it's just like a water cooler," right? Wrong, ...
Social Media Adoption – Reasons Some Fear It.
18 February 2009We've essentially heard it all when it comes to fears of adopting social media as a part of a company's business strategy. So you should know that it doesn't trouble me- seriously, it doesn't. The cost of succumbing to fear in anything is far higher than ignoring the obvious reality that social media is here to stay, and in fact is fast becoming a normality in the lives of consumers- they don't know it as social media, they simply know it as their community of choice. As consumers, we love to give our opinions and recommendations of products, services, as well as people we like, and even worse, we love to ...
Austin Social Media in Non-Profits
27 January 2009The Live Social Media Capital of the World is more than just a bunch of awesome people that use social media, Austin is a city of people that dialogue online and work hard to advocate for each other. Non profits are increasingly utilizing the new media space to get their message out and reach as many people as possible and Austin is a great template for other non profits. We have many great leaders in the field and below are just ten of them. Feel free to add more non-profit people in Austin ...
Austin Social Media in Real Estate
27 January 2009There are a great deal of licensed real estate professionals in the city of Austin that have embraced and are using social media in their businesses. We've compiled a list of ten Austin Realtors that you should check out as you study ways to get started in or improve upon your own new media efforts. Because this is just a snapshot of a few agents, feel free to add more real estate social medians in Austin in the comments. Tammy Young (@austincentric) Steve & Sylvia Crossland (@scrossland) Jason Crouch (@jasoncrouch) Gus Rojo (@mr_monopoly)
Media Temple, more than just a cool logo, it has a social voice, but does its voice matter? (Case Study)
26 January 2009Downtime Plagues MT Users All afternoon today there have been numerous complaints across Twitter about Media Temple downtime- and yes, Media Temple (mt) more than just a sexy logo has a social voice, they even have a blog- the crazy thing is they even have a status update blog, and it's fed to popular social media site Twitter to update users there. Let's Take a Look at Strategy I'm not here to be harsh with mt, I like the guys at mt, but what I am here to do is point out why patrons of mt are still ticked even though mt has two blogs, and two ...
Sometimes it’s not the nomination itself, this is one of those times
26 January 2009Austin Social Media Award So we were thrilled to be nominated for the Texas Social Media Awards, and thought seriously that it couldn't get any better, when it absolutely did. I clicked over this past week to get the link for our press'd page only to be overwhelmed with what a few folks had taken the time to say about us- we're honered to be nominated for the Texas Social Media Award, but even more, we're honored to have friends like we have here in Texas.
Did you Know?
26 January 2009Obviously, since we're a part of the Austin Social Media Scene New Media Labs has a Twitter presence. Keep up to date with Austin Happenings by following us now!
Austin Employers- Are You Cutting Off Your Tounge by Laying Off Your Word of Mouth Marketers?
26 January 2009The simple answer is yes. Recent layoffs in Austin of Social Media Pros (entire departments) present a huge problem for reputation- the buzz on the street is how inhuman your brand really is (and was all along)- Austin, we have a problem. Let's grab some perspective. You've gone above and beyond in creating a word of mouth strategy, and you've employed those that evangelize you, your company- your brand. Through their networking and connections,you've engaged many, and shared their positive sentiments about the brand at hand. Referrals are happening even while you sleep- those small endorsements of your product or service related back to your word of mouth marketer. Your ...
Hello world! New Media Lab is Unoffically Launched…
26 January 2008New Media Lab Austin Launches hell bent on helping those that want to engage the social media space in a way that delivers results. Welcome to New Media Labs- buckle up, Austin...
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