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16 June 2010
When you say let me pick your brain, they hear let me pick your wallet – the plight of the talented
17 August 2009There's no such thing as a free lunch More and more often in this economy businesses are stepping out into the talent pool looking for knowledge and help to gain a competitive edge, and the collaborative environment we know as social media is the perfect breeding ground for just this very activity. Ask any freelancer what the biggest problem they're facing in business today is, and they'll likely tell you that it's those that begin sentences with "let me buy you lunch." Although lunch is important and there is a high likelihood that they'll be hungry around noon that day, there is an even greater likelihood that they'll also be hungry the ...
Creating Your Own Small Town the Social Media Way
22 April 2009Twitter is becoming a household word I said nearly two years ago that Twitter would be the epicenter of Social Media's step into the mainstream consciousness, and it didn't let me down in the slightest. It seems that right on time, Twitter is becoming the household name I thought it could and has been the breeding ground for Social Media terminology, etiquette, and discourse of its usage in both the personal & business arenas. But no matter how mainstream it becomes and how large a following a business, media, or big star has, it still remains only small town ...
Panel to Discuss Mistakes Made In Early Adoption of Social Media Announced
22 April 2009Austin Business Leaders Help Other Business Leaders The May 15th New Media Collaborative (NMC) presented by New Media Lab has put together a panel of some of Austin's most successful social medians to discuss with you mistakes and missteps they've made, avoided, and overcome in social media- let's face it, if it looks easy, it rarely ever is. This brilliant social media panel is very different from many you may have attended in that you're actually part of the conversation. It's not a pitch of their products or services- simply put, it's a way of helping you learn what you may not know ...
Social Media Accelerates Age-Old Journalism Realities
17 April 2009Old Media Versus New Media Last night, we attended the Austin Social Media Club panel on Old Media vs. New Media and to be honest, it was a great panel that probably ended in the nick of time. As the night went on, tensions were becoming palpable in the room- people's passions on the Institution of journalism ran high as did the passions of the journalists themselves. Although time constraints abruptly ended the panel (which may have been a disservice to old media), it did end civilly despite the conversation quickly turning to the thoughts and feelings from the audience on ...
Social Media – Are You Lane?
16 April 2009Are you a Lane? Lane is a great associate in a large to medium sized company, she does her job in sales very well. She's focused and dedicated to helping her clients make the most of their budgets while at the same time meeting or exceeding sales expectations. Lane is proud of her company, and Lane loves to talk about what she does and for whom, in fact, she's exceptionally proud of what the company is doing in and around social media. "So Lane, what are you doing in Social Media?" Lane replies, "Well, a lot actually, the company has ...
Learn Social Media- New Media Collaborative
31 March 2009What's Social Media? You're not the only one asking. While others are going on and on, assuming you've adjusted to the learning curve, New Media Lab realizes that you're still stuck at the question. This is why we've designed an experience that starts at the beginning and brings you current without the steep learning curve- the New Media Collaborative. What is it? The New Media Collaborative is a curriculum-based seminar designed to assist businesses of all sizes understand the fundamentals of social media: Evolution of communication Who is using social media Where they are using social media - communities Culture of communities- how to fit in Becoming and remaining relevant Establishing your presence - LinkedIn, ...
Promoting Yourself in the Social Age – Engage
12 March 2009It's not rocket science... ... but it might be about rocket science if that's your passion. What's becoming evident to me is that the noob (I'm so new I don't even know what a newbie is) to social media has a huge learning curve. If you weren't blogging or engaged in social media a year ago, or heck, even two months ago, there's just so much material to cover. I remember years back beginning our entry into blogging and early social media adoption, the curve was actually happening in real time- a way to do things was developing as we were engaging. Back then, most of the blog posts or ...
Freelance Austin, Thanks! We had a GREAT time!
11 March 2009Social Media Business Edge In case you hadn't heard, we spent an afternoon with Freelance Austin discussing "Social Media Business Edge" and I have to say, I was very impressed with many of the questions and reactions we received during the presentation- what an interactive group! I wanted to take just a minute to share with you some notes from the event that you may have missed. I spoke about searching Google, and how to search Google for latest blog posts- here's a link to show you what I mean. Some of you asked for LinkedIn applications- hop ...
Social Median Hiring – You Want Them to Teach You, But First, You Must Teach Them
20 February 2009The most productive way Very often we're told by businesses that they would like to hire a social median to assist them as a company to learn social media, and how they should implement it in their business. All too often, the company will hire a pro to do just that and it can be truly effective in giving the entire team a fast track lesson in engagement from various departments- and what's wrong with that? Nothing, if your goal is to tackle social media by accident. What I mean by that is there is no point in everyone hammering the exact same nail ...
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