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  • Twitter users three times more likely to impact brands online

    22 September 2010 Twitter users three times more likely to impact brands online

    Recently, ExactTarget released a study about the influence of Twitter users on brands that has my brain spinning. We've advocated for effective uses of social networking sites like Twitter that meet our clients' goals and while some predict the death of Twitter or a decline in use, this study shows that consumers active on Twitter are three times more likely to impact a brand's online reputation than the average consumer. "Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget's research and education group. "What happens on Twitter doesn't stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is ...

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  • September #BATHH was a blast, here’s who attended:

    17 September 2010 September #BATHH was a blast, here’s who attended:

    What is #BATHH? #BATHH stands for “Big Ass Twitter Happy Hour” because not only has it grown into a large monthly event, but we primarily use Twitter as the promotional tool. Not everyone that attends is on Twitter but we let them in anyway because we're super nice people. We all get off of the computers for a night and grab a beer together downtown. There’s no guest speaker, there’s no raffle, there’s no cover and there’s no sales pitch- it’s an organically grown social event where people let their hair down. There are business cards swapped, but the point is to connect on a more intimate friendly level with locals (isn’t that how business flows best anyhow? You know it ...

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