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  • Why the new era of social media strategists must be more like doctors

    31 July 2010 Why the new era of social media strategists must be more like doctors

    Because social networks are no longer in beta and those throwing theory around about whether or not it is worthwhile (or if it even works) are stuck in 2007, we should pause to review what social media can do for a company. Done properly, social media can get your message out, can serve as a customer service channel, can increase sales and can supplement most of your existing traditional marketing (and in some cases, replace some of it in the budget). Social media can form public opinion about your company whether your company is present or not. Think about when you get together with your friends... if you've just had a horrible burger, you're going to blurt out that they ...

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  • July #BATHH wrapup – follow new friends & see pictures

    27 July 2010 July #BATHH wrapup – follow new friends & see pictures

    What is #BATHH? #BATHH is an acronym for "Big Ass Twitter Happy Hour" (yes, cuss word included, we're in the South, yous guys!) held monthly in Austin and free for all to attend. There are no sponsors and no one trying to sell you anything, just a room full of people that want to get offline and put faces to names of people they've met online. Follow all attendees with one click: If you attended this month or simply want to connect with other people in Austin on Twitter, simply CLICK HERE to follow everyone that went to the July #BATHH! We do this because some people are bad with names or maybe the mojitos were extra good last week. Sidenote: ...

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  • Prepare for July #BATHH by following attendees with one click

    15 July 2010 Prepare for July #BATHH by following attendees with one click

    You now officially have one week to prepare for #BATHH, one of the biggest and most awesomely fun social events held every month (founded by us here at ol' @newmedialab) that doesn't feature sponsors or have boring speakers, it's just a simple happy hour and you're all invited! To get ready, and so you know someone in advance of the party, or simply to get ready so you know more people in advance of the party, CLICK HERE to follow everyone on Twitter that has already RSVPd yes to #BATHH. If you haven't RSVPd yet, it's free and you should. Right now! It's easy, just click here. We'd like your feedback- does following people in advance of the happy ...

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  • Why one of the most misunderstood concepts in social media is reach

    15 July 2010 Why one of the most misunderstood concepts in social media is reach

    Even "experts" in the social media industry misunderstand the basic concept of reach and we thought we'd take a moment to set the record straight. The other day, I saw one of the "gurus" say, "my network is 3000 people. Those 3000 people have networks too and it doesn't take very long to realize that we can turn things around and spread the message in a very quick way." The same person in the same breath said, "3000 people get my updates and information every day, guaranteed." If you're a company and you're thinking, "wow, I should call that dude because he can get my brand message out there like crazy," you should stop right where you are. Pull up ...

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  • How to lose commenters on your blog in just three seconds

    12 July 2010 How to lose commenters on your blog in just three seconds

    Whether you're a veteran blogger or a new blogger, every blog has the capacity to turn commenters off in less than three seconds. Various practices are encouraged by coaches to capture leads, but in your effort to capture users or to maintain security, you could be losing business. Take for example a highly respected industry blog out of London. After lurking for many months in my feed reader, I finally was drawn to an article of theirs that I wanted to engage in comments, but then the frustration began. After my comment went to moderation, I was prompted to go to my email, open a message to verify my email address, and finally, copy and paste a url into ...

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  • What you can learn from Google’s social media failures

    11 July 2010 What you can learn from Google’s social media failures

    For going on seven years, Google has invested a great deal of time and money into companies that would create a stunning lineup that could theoretically be pieces to a puzzle that upon completion appears to be a healthy social network. And why not? Google has grown into a major company that has dabbled in nearly every facet of business ranging from assisting the government with their satellite imagery to attempting to conglomerate real estate data. But Google has yet to create a competitive social network. Sources point to a current social network project under Google's belt called "GoogleMe" and rumors have been substantiated. With news of their launch, tech reporters across the globe are predicting its demise and ...

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  • Mark your calendars for the July #BATHH

    07 July 2010 Mark your calendars for the July #BATHH

    If you missed June, are looking to talk to people in advance of July's #BATHH (Big Ass Twitter Happy Hour), or you're just looking for people in Austin to connect with on Twitter, with one click, you can follow several hundred Austinites. The list contains people who signed in at the last #BATHH (let us know in comments if your name is missing and you swear you were there). June was a blast, and we'll be at Union Park on 6th again, so mark your calendar for July 22nd for this month's #BATHH and please, bring a friend from work or a neighbor to show them that people on Twitter and other social networks are normal, fun and ...

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