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  • Social Media Profiling- Targeting Basic Demographics by Temp Testing Competitors’ Data

    30 June 2009

    First Things First- Basic Demographics Going blindly into any marketing effort is foolish, right? Right. Social networking sites are too new to understand and gauge demographics, right? Wrong. Most people have in mind who their target demographic is (ex: moms in the middle income bracket) but before you get settled, take a look at the demographics of your competitors' websites to fine tune your own online efforts. Step One: Identify Competitors, Compare In this space, information flows quite freely and if your competitor or someone that has a similar service or product as you do existed online first, look at their public data ...

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  • Social Media Blog Carnival XIV

    29 June 2009

    Blog Carnival Deliciousness The Social Media Blog Carnival is a roundup of article entries about social media theory, tips and practices and people are encouraged to submit written articles, video blogs or audio podcasts to each week’s roundup. Who won? This week, host Gloria Bell from Philly deems two winners, one of which is a Texan (yay!).  Go check out who won this week's social media blog carnival and congratulate the winners or tell Gloria why she's crazy for not picking the others! Next Week Take a look at what you’ve written over the last two weeks and if it’s applicable to new media ...

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  • Overcoming Social Media Fears

    24 June 2009

    Selling Social Media to the Boss After writing about social media fears and social media security, we had several requests for an easy way to share the articles. People flock to us asking "how do I sell this to my boss?" and begging for something simple and tangible that they can share with their coworkers who need a nudge. Below is a visual presentation on overcoming social media fears that anyone can understand. Share this with your coworkers, friends, family and anyone else that needs encouragement. It's not as scary to use social networking tools as some people think, so pass the word along! 12 Social Media Fears and How to Overcome Them Now:

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  • Social Media Blog Carnival- Lucky #13

    22 June 2009

    Lucky 13? Because of a host who had a last minute family emergency, we are hosting the Blog Carnival here on the New Media Lab Blog but we're not superstitious, so we'll go ahead and take one for the team and cover Carnival #13! The Social Media Blog Carnival is a roundup of article entries about social media theory, tips and practices and people are encouraged to submit written articles, video blogs or audio podcasts to each week’s roundup. Who won? In my eyes, there is a two way tie for the winner because both are well written, highly relevant and informative and both extremely ...

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  • Dear Twitter, Please Change This

    22 June 2009

    Dear Twitter, I've been on Twitter for an crazy long time and for personal reasons, I had to change my account to a private account. As you know, when someone requests to follow me, I have to manually approve them which is great because I can be sure of who is *not* following me and no one can see my tweets in a public timeline or on a third party application because I'm private. The problem is that it is an insane time sucker for me because I average 40 new follower requests each day and although from the approval panel I can allow them to follow by clicking "accept" or "decline" as shown below... ...I ...

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  • Austin, We Have a Problem

    19 June 2009

    One small step for Austin... ...one giant step for technology-kind. There are several networking groups, educational events and social gatherings surrounding technology and/or social media which is incredible- some cities are void of this level of interaction. Sometimes the event calendar looks like it did last night when five events happened simultaneously: Austin Tech Happy Hour Austin Tweetup Austin Social Media Club Austin Interactive Marketing Association Bestica's IT Happy Hour So why is it a problem? Kind of like when five of your favorite bands playing the same night in Austin, you either choose your favorite, go club hoppin' or go to the one that is ...

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  • The Ideal Length of Twitter Messages

    18 June 2009

    Is there such a thing? Did you know there is such a thing as an ideal length for a twitter message (aka a "tweet")? Social networking site Twitter.com asks "what are you doing?" and allows users a maximum of 140 characters to respond (it was designed to be a single location where you could see the equivalent of everyone's away message). What is not surprising to me is that Hubspot research shows that a massive number of tweets utilize all 140 characters of the message limit: If everyone jumped off a cliff would you? Probably, ...

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  • What Day and Time of Day Should You Twitter?

    17 June 2009

    Twitter is loud, Twitter is quiet Depending on what time of day and on what day you use Twitter, it can be absolutely silent or it can be tremendously loud. According to Hubspot, Thursday late in the evenings is the most active time on Twitter and the least active time is super early on Saturday mornings. Does this mean that you should launch a product at 10:00pm on a Thursday night? Probably not- it's too loud. Should you roll out a press release at 5:00am on a Saturday? Probably not- it's too quiet.

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  • What is a FreeEvent?

    16 June 2009

    Sounds awesome, what is it? You know when you don't want to eat an entire cake, you just want a bite? It's the same with social media and technology- sometimes you just want a bite. You just want to know how to write a social media press release without going through a day long course, you just want to make sure the colors you're using on your blog are effective or you simply need to know how to communicate on Twitter. We're launching what we call FreeEvents, said "free-vents." You can even say it with a southern accent if you want (I will!). We'll ...

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  • Top 10 Cities Using Twitter

    16 June 2009

    Is Austin in the Top 10? Popular social networking site Twitter.com allows users to indicate their location and although it doesn't mandate what format you note your location (ex: Austin, TX can be North Austin or ATX or whatever), it does ask where you are. Below is the most common 10 entries of where Twitter users live according to Hubspot.com: London Los Angeles Chicago New York City San Francisco Toronto Atlanta Seattle Boston Austin Why does this matter to you? With Oprah, Ashton and CNN shoving Twitter down everyone's throat, it's inevitable that you or someone at your office will consider jumping in the deep end. The only problem is that if your company is local and the Twitter ...

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